Innovative Twist on Pillows Reshapes the Market

Contour Twist Pillow® Bends Into Virtually Any Shape To Maximize Comfort

FORT LAUDERDALE, FL, (April 15, 2005) – Contour Living™, a leader in the ergonomic support and comfort industry, introduced today the Contour Twist Pillow, an innovative, bendable pillow that twists and stays put in almost any shape.

Inside this soft, poly foam pillow, a bendable plastic spine allows the product to maintain its shape when bent. This unique design feature is also what makes the Contour Twist Pillow so versatile.

As the ideal travel pillow, the Contour Twist can bend around a traveler’s neck and up the side of the person’s head to stay put when leaning to rest in a plane, car or train. The pillow’s soft, yet firm support also stays put when wrapped around someone’s waist to provide customized back support in any chair or when nursing a baby.The Contour Twist also serves as the perfect leg pillow by wrapping it around one knee to provide a cushion that’s sure to stay put all through the night.Even babies love the cozy, secure feeling of being nestled into the Contour Twist Pillow.

“Contour Living is pleased to add the Contour Twist Pillow to its line of innovative support and comfort items,” Scott Davis, president and founder of Contour Living, said.“The Contour Twist solves a variety of problems at a price anyone can afford, making it an ideal gift.Incredibly, it does the job of 10 pillows thanks to its extraordinary versatility.I’m proud to offer such a terrific product.”

The Contour Twist Pillow costs $19.95 and comes with a washable velour cover that comes in three colors -- ecru and royal blue.