Proven National Comfort Leader Announces Innovative Offerings

Contour Living Launches On-the-Go Support for Travel, Home & Office; Company Adds Massage Feature to Best-Sellers; Also Introduces 'Cure' for a Sagging Mattress
    CHICAGO, March 8, 2007 /PRNewswire/ -- Contour Living(TM), a leader in the
ergonomic support and comfort industry, introduces a variety of new
products that focus on improved comfort at home, in the office or on the go.

    "We've tapped into two important trends with the roll out of our newest
products," Scott Davis, Contour Living president and CEO, said. "First, so
many people today spend almost as much time in a plane or car as they do in
their own homes, and consumers are looking for comfort solutions while they
travel. Second, this hectic lifestyle means that consumers are also looking
for items to help them relax more easily and quickly at the office and at
home, making comfort innovations like these vital for everyday life."

    Two of the new products Contour Living is featuring at the
International Home & Housewares Show are the next generation of the
company's best sellers, upgraded with a new massage component.

    The patented Contour Freedom Back Massage is designed to provide
optimum back support while sitting upright in a chair. Contour Living added
the new massage feature to complement the product's existing design
features, all of which focus on relieving stiffness and pain in the upper
and lower back, legs and tailbone. Attaching the Freedom Back Massage to an
office chair or leaning against it while in any seat now provides users a
soothing back massage with a flip of a switch.

    The patent-pending Twist Massage Pillow is a portable and bendable pillow that
twists and stays put in almost any shape. The new massage feature enhances
the Twist's unique ability to mold to different parts of the body, creating
a body massager that can target many different muscle groups. As the ideal
travel pillow, the Twist Massage can bend around a traveler's neck and up
the side of the person's head to stay put when leaning to rest in a plane,
car or train.

    Another new Contour Living item is the TravelBack(R), which gives
portable, lightweight back support while traveling, at the office or at
home. The TravelBack design offers adjustable support with four possible
positions. It is compact, easy-to-use and fits into even small briefcases
or purses without adding much weight. Even though it's small, users will
find that the TravelBack can make a big difference in their back comfort
while sitting.

    Another standout item in Contour Living's latest offerings is the
Mattress Remedy, an inflatable support system that sits between a mattress
and bedsprings to restore the support of a sagging mattress. With research
indicating that even new mattresses can begin to sag within six months'
time, the Mattress Remedy is an affordable solution for extending the life
of a mattress and providing adjustable support for individual comfort.