Preston Willingham was driving a 500 mile trip with his father Jim Willingham to play golf. The hours spent in the car were supposed to be a great opportunity to spend quality time between father and son but instead, Jim suffered from excruciating back pain through the entire drive. Every so often, Preston’s father was forced to pull to the side of the road because his back pain was simply too much for him to handle.
In the trunk of his car, Jim revealed to his son a pile of back pain relief gadgets. There were pillows, cushions, massagers – all sorts of equipment that he had spent lots of money on. Each one promised lasting relief from back pain, but none of them worked effectively for any length of time. None of these devices lived up to their promises of lasting relief. Preston’s father asked him, why all of this new technology and equipment designed to help his back never worked. With all of the money he had spent, he wanted to know why his back still hurt.
Fortunately, Preston is nationally renowned sculptor and industrial designer with 34 patents to his name. His mind quickly started to ponder possible solutions. Immediately he set about to find the answer by ripping apart every device created to relieve back pain when you sit.
Amazingly, Preston discovered the secret to relieving back pain when you sit. The missing ingredient that makes other chairs, rolls, devices, massagers, anything you try to use to help your back pain unable to give complete relief when you sit.
Preston spent years perfecting a design to deliver this unique relief that only BackJoy can provide. He knew he had to make something that would work no matter how you like to sit, and that it had to work for any one who tried to use it. What he ended up with is a device so simple it is truly revolutionary. His father tried using it when he was done, and it was he who came up with the name “BackJoy” - because it gave his back so much “joy”.
By challenging the conventional wisdom of the establishment, Preston created a device that relieves more of the pressures and strains that cause back pain when you sit than anything else available. It is the only device that does more than simply improve your posture; it literally floats your spinal system in a comfortable cradle of natural and protective cushioning.
Since Preston created the first BackJoy for his father, over 100,000 people have discovered the power of BackJoy
