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Contour Products Offers Retailers Increased Cash Sales with New Plug-n-Play Merchandising Programs for DME Market

Effective Packaging and Proven “Sleep Support & Body Comfort” Products are Winners

ATLANTA (Medtrade October 2008, Booth #757) -- Contour Products™, a leader in the sleep support and ergonomic body comfort industry, introduces new Plug-n-Play Merchandising Planograms. Contour’s planograms offer retailers great revenue opportunities for increased cash sales in the DME (Durable Medical Equipment) market. Contour’s sleep and body comfort products have highly-effective, self-explanatory packaging with proven results in the retail industry.

“Contour Products offers retailers 10 visually appealing merchandise programs of proven cash-and-carry products that ‘do what they say they do,’ says Joe Safrit, Contour Products’ national sales director. “As part of these programs that offer great visual impact, we can provide ready-to-implement wire rack displays as well as individualized merchandising programs for specific products. We are used to working on effective programs with top-tier retailers such as chain DME - Wright & Filippis, JCPenney and CVS and distributors such as McKesson, Invacare and Cardinal Health.”

“Products like the ones we’re introducing at Medtrade: our new Contour CPAP Pillow that offers relief for sleep apnea patients who use masks; the Contour Cool Mesh Pillow which uses sleep science to create a “breathable” mesh layer of air and ergonomic support for cool, dry comfort; and the Contour BackMax with Massage offering portable body support in eight configurations including the “zero gravity” position are examples of exciting items that will sell well for retailers. We strive to make sure our products effectively relieve sleep, respiratory and body comfort issues at an affordable price point. Along with our well-designed, self-explanatory packaging that draws customers in, our product features satisfy customer needs and help retailers reach their revenue goals.”

Contour Products works with numerous retailers who trust the manufacturer’s products to boost their DME and home health offerings. Retailers can easily see how effective Contour’s planograms are from a sales perspective when talking through the wholesale and retail pricing structure with Contour’s sales team. Contour Products looks forward to continuing to expand its retail partnerships through effective products, pricing and merchandising.